Kindred
Hospitality Reimagined
Client
Kindred
Year
2025
Services
- Brand Strategy
- Visual Identity
- Digital Experiences
- Web Design & Development
Overview
Kindred is a boutique hotel group with properties across Europe. They had beautiful spaces but a brand that felt generic. Guests loved the experience but couldn't articulate what made Kindred different.
The Challenge
The hospitality industry is drowning in sameness. Every hotel brand claims to offer 'unique experiences' and 'local character.' Kindred needed to actually deliver on those promises through their brand, not just their interiors.
Creative Strategy
We positioned Kindred around the idea of 'considered connection' — every detail is intentional, every interaction is meaningful, and every space is designed to bring people together. The brand celebrates the art of hospitality as a creative practice.
Execution
The new identity features hand-drawn elements that speak to craft, a warm material palette inspired by each property's location, and a booking experience that feels like the start of a journey rather than a transaction. Each hotel has its own visual subplot within the broader brand system.
Results
Direct bookings increased 180% (reducing OTA dependency)
Average daily rate increased 35% without occupancy drop
Named in Condé Nast Traveller's Hot List
Brand perception scores up 90% among target audience
Next Project
Maison Noir